Advertising Art Director’s Look Book


Back before there was the Internet and Google where you can find anything you want online, art directors and artists were expected to keep a book of reference material for what was called cheats or swipes or reference material. This binder of over 100 pages focuses on the use of half tone or greyscale in newspaper advertising. The ads appear to be from the 30s and 40s. The book was created by Sid R. Johnson, an Art Director at the Toronto firm of Rapid, Grip and Batten.  He was also known as Sid Lorraine, a well known personage in the Magic field. Some of the ads were likely created by Johnson himself.  As well as the ads on the pages, there is a stash at the back of the binder that was never glued into the book.  A great reference for newspaper ads from the 1930s.

Album size is approximately 11 inches wide by 14 inches high.